Go Yin Nee (300 491 531)
Typography
Did not get to attend for today class due to some emergencies.
Task 2 (10%): Ad Expression
You are required in this task to express the headline of a black and white advertisement for Tiger Balm. The ad must express to the type the inherent meaning of the words in context of the Ad.
The copy for the Ad is as follows:
Headline: FEEL THE HEAT!
Copy: Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles.
Logo & Product:
You may use minor graphical elements like lines or dots (if relevant or needed) to aid in the expression of the headline. This is not a visually driven Ad, so do not give undue attention to the product or logo, emphasis is on the headline and copy.
Black and white Press Ad.
Newspaper: TheSun
Size: 128 w x 178 h
Outline around Ad: 0.5 pt stroke width
Mode: Black & White
Marking Criteria: Your work will be judged on whether you have been able to express the meaning or action of the headline through your designs. The designed headline in the type expression task must showcase sensitivity and creativity in the choice of font, its relevancy and its suitability in context of the Ad. It must reflect the inherent meaning of the headline. You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the e-portfolio and your in-class process work.
Final Outcome
For the headline, I used elephant fonts on words "Feel The" and C.A.Gatistas fonts on words "Heat" as you feel the heat when you applying tiger balm. And so I try to emphasize on the feeling of heat that is why I chose different fonts from other words. Also, C.A.Gatistas fonts look like burning the words, it represent the tiger balm, hot like burning your skin when you apply it. Furthermore, I added a tigerbalm background in order to look more attractive.
Feedback
Decent work. Save your file as JPAG
Reflection
Experiences: I experienced some difficulty on arranging my words, the spacing of the whole poster is not good enough.
Observation: I observed that spacing and arrangement are really important for a poster because it looks neat and attractive with good arrangement.
Findings: I found that I still need to improve the way I arrange my words and objects. I have lack of practice on arrangement.
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