Typography - Week 6

18.02.2016 (Week 6)

Go Yin Nee (300 491 531)
Typography

Lecture
First of all, we have a discussion and sharing sessions towards our type expression task. Each of us sharing our final outcomes and explain the rationale behind the words. Also, we giving out our suggestion and point of views. Lastly, Mr.Vinod briefly explained for our upcoming task, which is ad expression. He then opened a Q and A section for us to ask questions directly in the class.

Task 2 (10%): Ad Expression
You are required in this task to express the headline of a black and white advertisement for Tiger Balm. The ad must express to the type the inherent meaning of the words in context of the Ad.

The copy for the Ad is as follows:

Headline: FEEL THE HEAT!

Copy: Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles.

Logo & Product:

You may use minor graphical elements like lines or dots (if relevant or needed) to aid in the expression of the headline. This is not a visually driven Ad, so do not give undue attention to the product or logo, emphasis is on the headline and copy.

Black and white Press Ad.

Newspaper: TheSun
Size: 128 w x 178 h
Outline around Ad: 0.5 pt stroke width

Mode: Black & White

Marking Criteria: Your work will be judged on whether you have been able to express the meaning or action of the headline through your designs. The designed headline in the type expression task must showcase sensitivity and creativity in the choice of font, its relevancy and its suitability in context of the Ad. It must reflect the inherent meaning of the headline. You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the eportfolio and your in-class process work. 

First of all, i found some pictures that related to advertisement

I found out that a lot of advertisement mainly emphasize on its typeface and arrangement. For example, the poster below used a delicious and sweet kind of font on the word "sweet" to represent their food. Also, they enlarged the picture of pancake in order to attract the customer.

 And this is the example of tiger balm advertisement 

After that, I choose some appropriate fonts to represent my headline "Feel The Heat"

First - C.A. Gatintas. It's like a fire burning, to represent the word "Heat"

Second - Edwardian Script ITC. It's a little bit sexy and passionate font. 

I try to arrange it in illustrator, but it doesn't look nice. Also, I am still figuring out on how to put the logo picture on illustrator.  

Feedback
Arrange it nicely. Spacing is not good, it looks imbalance. Chose of font is fine. 

Reflection 

Experience: I experienced the difficulty on how to arrange my word in a neat and readable way. Also, I am still figuring out how to put the logo on my illustrator.

Observation: I observed that every advertisements are mainly focusing on their arrangement, which is my weakness.

Findings: I found that arrangement and choosing an appropriate typeface are important for this task. I will try to improve it as to bring out a decent work.