Typography - Week 13

07.04.2016 (Week 13)
Go Yin Nee (300 491 531)
Typography

Lecture
Mr.Vinod checks for our final outcomes one by one to give feedback and advice. After that, he guides us the correct way to print out our ePortfolio.

The portfolio (30%): Eportfolio & Microsoft Word portfolio (PDF)

The portfolio is an edited document to include all the work produced in this course. It is a visual documentation of the process in chronological order (neatly packaged and presented). The Microsoft Word portfolio is developed progressively on a weekly basis throughout the semester, it is the hardcopy version of the eportfolio.

The hardcopy portfolio is an A4 bound document (See image below) that consists of research materials, sketches, fails, epiphanies, writings, images, drawings, text, etc. well arranged, organized and appealing. The document is also uploaded as a soft-copy PDF onto your eportfolio on the 14th week.

The ePortfolio is an online blog (Blogger engine) that is updated on a weekly basis, throughout the semester. The ePortfolio documents the summary of the lectures, records the instructions and feedback given, and documents the reflections of the student on a weekly basis.

A4 Bound portfolio document (Only selected students will be asked to print and submit this on the 14th week)

Marking Criteria: The portfolio must showcase consistent evidence of students meticulous and chronological documentation of progress/process work in the module, students lectures, instructions, research, outcomes, feedback and reflections. The portfolio or eportfolio is clean clear, neat, labelled and dated, it needs to be easily navigable and easy on the eyes (visually supportive to the content)

Duration: 14 weeks

Deadline: week 14

In process

Putting my works from blogger to Microsoft word in order to print out a hardcopy portfolio

Reflection

Experience: It was my last task for typography class, I had learned new things from it such as designing words and adobe illustration skill. Also, I experienced how a design student study. 

Observation : It was fun for learning new things from this class. I observed that everything need to be arrange neatly in order to make our work looks comfortable.

Finding : Appreciate for everything I had learned from this class, I found that I had improved a lot from arranging my works. Also, I learned how to use adobe illustration. 

Typography - Week 12

31.03.2016 (Week 12)
Go Yin Nee (300 491 531)
Typography

Lecture
Mr.Vinod check for our outcomes one by one to give feedback and advice.

Task 2 (20%): The Booklet
Your task requires you to come up with 10-12 lines about your self. The lines can vary in the number of words (1 word, 5 words, 10 words). These lines will be arranged and expressed according to their meanings. Utilize the knowledge gained in all the tasks previously and express yourselves.

The booklet you are creating has 8 pages in all (2 A4 sheets stuck together and divided into halves). The format of the booklet is an accordion fold and affixed on either end with a card-board.

You have to compose your lines on the various pages, using a variety or appropriate fonts/typefaces, and then considering the size, impact of the respective artworks, place them in an appropriate sequence to ensure a healthy variation from page to page.

A demonstration of this shall be conducted in class. How to fold, how to create your illustrator template and how to place the typographic artworks (expressions of the different lines) in illustrator.

You will submit, a hardcopy print out and upload the respective JPEGs of the 8 pages in spreads of 2 onto your eportfolio.

Marking Criteria: Your work will be judged on whether you have been able to express the meaning of your sentences through your typography and layout (arrangement). The layouts must showcase sensitivity and creativity in the choice of font, its arrangement, its relevancy and its suitability in context of the sentences. It must reflect and enhance the inherent meaning of the sentences. 

You must look at the arrangements for all the pages and decide whether the pages look like a cohesive unit, whether there is a level of consistency or variation, so as to avoid monotony or over-consistency.

You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the eportfolio and your in-class process work. 

Duration: 3 weeks
Deadline: week 13

New outcome

I did some changes after Mr.Vinod's feedback

Second submission

Feedback

Decent work, overall is ok. Yet there is lack of flow in between. Arrangement is not good enough 

Reflection

Experience: I gained knowledge about choosing the fonts. The fonts in the booklet have to be match due to what Mr.Vinod advised me.

Observation: I observed that my arrangement is a little too messy in my previous outcome. I make it simple and neat for the new edition

Findings: Choosing a font was hard as it needed to be match with all the fonts in the booklet in order to look neat and nice.

Typography - Week 11

24.03.2016 (Week 11)
Go Yin Nee (300 491 531)
Typography

Lecture
First of all, Mr Vinod check for our draft one by one and teach us the correct way to do it. Also, Mr Vinod guided us whenever we face problems on creating booklet.

Task 2 (20%): The Booklet
Your task requires you to come up with 10-12 lines about your self. The lines can vary in the number of words (1 word, 5 words, 10 words). These lines will be arranged and expressed according to their meanings. Utilize the knowledge gained in all the tasks previously and express yourselves.

The booklet you are creating has 8 pages in all (2 A4 sheets stuck together and divided into halves). The format of the booklet is an accordion fold and affixed on either end with a card-board.

You have to compose your lines on the various pages, using a variety or appropriate fonts/typefaces, and then considering the size, impact of the respective artworks, place them in an appropriate sequence to ensure a healthy variation from page to page.

A demonstration of this shall be conducted in class. How to fold, how to create your illustrator template and how to place the typographic artworks (expressions of the different lines) in illustrator.

You will submit, a hardcopy print out and upload the respective JPEGs of the 8 pages in spreads of 2 onto your eportfolio.

Marking Criteria: Your work will be judged on whether you have been able to express the meaning of your sentences through your typography and layout (arrangement). The layouts must showcase sensitivity and creativity in the choice of font, its arrangement, its relevancy and its suitability in context of the sentences. It must reflect and enhance the inherent meaning of the sentences. 

You must look at the arrangements for all the pages and decide whether the pages look like a cohesive unit, whether there is a level of consistency or variation, so as to avoid monotony or over-consistency.

You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the eportfolio and your in-class process work. 

Duration: 3 weeks
Deadline: week 13

Process

Draft before proceeding to final outcome

Final Outcome

I used black color board as my cover. For the content inside, I wrote something about me and also refer some of the quotes from Google.

Feedback

Font doesn't match for the whole booklet. Arrangement and spaces needed to be balance. The way of arranging "A GIRL" is good.  

Reflection

Experience: It was quite fun creating our own booklet. We can arrange and write anything we like in this booklet. Yet, I faced a little problem on arranging my content nicely.

Observation: Creating booklet was fun. I felt satisfied when my booklet was done.

Finding: I found that by creating the booklet, I had improved my creativity and illustration skills.  

Typography - Week 10

17.03.2016 (Week 10)
Go Yin Nee (300 491 531)
Typography

Lecture
Mr. Vinod started class by discussing our blogger format, he asked us to correct it as the submission date is coming. After that, he demonstrates to us of the handcraft booklet, we then follow him step by step. Also, he demonstrates to us of how to create our booklet by Adobe Illustration.

Task 2 (20%): The Booklet
Your task requires you to come up with 10-12 lines about your self. The lines can vary in the number of words (1 word, 5 words, 10 words). These lines will be arranged and expressed according to their meanings. Utilize the knowledge gained in all the tasks previously and express yourselves.

The booklet you are creating has 8 pages in all (2 A4 sheets stuck together and divided into halves). The format of the booklet is an accordion fold and affixed on either end with a card-board.

You have to compose your lines on the various pages, using a variety or appropriate fonts/typefaces, and then considering the size, impact of the respective artworks, place them in an appropriate sequence to ensure a healthy variation from page to page.

A demonstration of this shall be conducted in class. How to fold, how to create your illustrator template and how to place the typographic artworks (expressions of the different lines) in illustrator.

You will submit, a hardcopy print out and upload the respective JPEGs of the 8 pages in spreads of 2 onto your eportfolio.

Marking Criteria: Your work will be judged on whether you have been able to express the meaning of your sentences through your typography and layout (arrangement). The layouts must showcase sensitivity and creativity in the choice of font, its arrangement, its relevancy and its suitability in context of the sentences. It must reflect and enhance the inherent meaning of the sentences. 

You must look at the arrangements for all the pages and decide whether the pages look like a cohesive unit, whether there is a level of consistency or variation, so as to avoid monotony or over-consistency.

You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the eportfolio and your in-class process work. 

Duration: 3 weeks
Deadline: week 13

Process 

This is the booklet we done in class

My draft from illustrator

Yet, I failed to print it out in a correct way as I saved it as PDF and I don't know how to print it in double side. Also, I am not sure what to write at first, therefore I wrote days and colors as my first draft and see how it goes.

Feedback

Content not related to what lecturer wants. Its too simple and lack of creativity. Print out in double side.

Reflection

Experience: I experienced the difficulty on arranging my booklet through illustrator, also I failed to print it out in double side. 

Observation: Handcraft booklet was fun, but I find it difficult to arrange it through illustrator. 

Finding: I found that handcraft booklet was creative. Also, I needed to improve my illustrator skills.

Typography - Week 9

10.03.2016 (Week 9)
Go Yin Nee (300 491 531)
Typography

Lecture
First of all, Mr Vinod briefly go through our upcoming task which is design a booklet. He also go through a briefly explanation of our recent task, love letter. He then explaining symbols from the slide presentation. After that, we have a discussion and sharing session towards our recent task. Each of us shared our process and draft, and briefly explained it.

Type arrangement (30%)
Task 1 (10%): The Letter
In this task, you will write (type) a single page love letter to your beloved who has been abroad for the last 6 months. The year is 1986, the world wide web or internet isn’t yet available to the masses, however the desktop computer has been invented. Letters are still a popular means to send and receive news. As, such it has been your practice to write one letter a week on your new desktop computer, print it, seal it in an envelop and post it to your beloved. This single page letter must be written sensibly and sensitively.

Your task is to use Adobe Illustrator to format this letter in a classical letter writing format (in the days of old) – when letter writing was done by hand – using a suitable font (or a combination of fonts), and appropriate margins, alignment, point size, leading and line length.

You will be required to print two copies; one without creases or folds, the other for postage. The letter for posting will require an envelop, as such thought must be put into the writing of the address on the envelop. You will post this letter to yourself, and you will bring this letter to class for submission and discussion. You will as always document all the processes, drafts and the final results on your eportfolio.

   
Above: Classical letter samples

Important reading references:
Purdue: Common Letter Writing Formats
Good Letter Writing: Personal Letter Writing TemplateGood Letter Writing: Layouts

(Note* If you stumble on some additional references, do share the on our Facebook group).

Marking Criteria: Lorem Ipsum…

Duration: 2 weeks
Deadline: week 10

Process and Outcome

I had rearranged my letter to make it look neat and clean. I try to open guide and grid when arranging the letter format. 

The final outcome 

I chose Pristina fonts for my love letter. Pristina fonts look like handwriting fonts, I think it is much suitable for letter during 80s. People with no type writer machine, they used to hand write their letter. Also, I think that Pristina fonts do look romantic and classic, it is more towards letter that written from Rome or Italy.

Posting my letter

Received my letter

Feedback

Messages are too long in the same line. Go a bit left hand side, the spacing of left and right is not balance. The line spacing between the top and the bottom line are too close, it touching the underneath words.
Artwork for the letter is a screen grab and is not complete A4, its cropped do it again. 

Reflection 

Experience: It was quite fun compare with other tasks, it was also my first time writing a love letter, and send it back to myself. It was an unique experiences.

Observation: I observed that I need to improve the way I arrange my words and fonts. It looks messy.

Findings: I found that writing myself a letter was fun since I never experience it in my life.  

Typography - Week 8

05.03.2016 (Week 8)
Go Yin Nee (300 491 531)
Typography

Lecture
---------

Type arrangement (30%)
Task 1 (10%): The Letter
In this task, you will write (type) a single page love letter to your beloved who has been abroad for the last 6 months. The year is 1986, the world wide web or internet isn’t yet available to the masses, however the desktop computer has been invented. Letters are still a popular means to send and receive news. As, such it has been your practice to write one letter a week on your new desktop computer, print it, seal it in an envelop and post it to your beloved. This single page letter must be written sensibly and sensitively.

Your task is to use Adobe Illustrator to format this letter in a classical letter writing format (in the days of old) – when letter writing was done by hand – using a suitable font (or a combination of fonts), and appropriate margins, alignment, point size, leading and line length.

You will be required to print two copies; one without creases or folds, the other for postage. The letter for posting will require an envelop, as such thought must be put into the writing of the address on the envelop. You will post this letter to yourself, and you will bring this letter to class for submission and discussion. You will as always document all the processes, drafts and the final results on your eportfolio.

   
Above: Classical letter samples

Important reading references:
Purdue: Common Letter Writing Formats
Good Letter Writing: Personal Letter Writing TemplateGood Letter Writing: Layouts

(Note* If you stumble on some additional references, do share the on our Facebook group).

Marking Criteria: Lorem Ipsum…

Duration: 2 weeks
Deadline: week 10

Research

The examples of love letters

Process

The content is not done yet but I try to apply these two fonts in my love letter 

First - Two Cen MT Condensed. The fonts look like typing out from the typewriter, the invention before computer. I try to make the fonts look like 1980s. 

Second - Pristina. The fonts is more towards Italy kind of handwriting. Which people used to write this kind of fonts for their love letter. It looks classic and beautiful.

Font - Two Cen MT Condensed

Font - Pristina

These are just the draft I have prepared

Feedback

Format is wrong and the arrangement of the letter is not neat 

Reflection

Experiences: I experienced the difficulty on writing a love letter as I never experience it before. 

Observation: I observed that I needed to improve on my writing of love letter as I am lack of sensible and sensitivity on my content.

Findings: I found it interested to write a love letter to myself. Also, I found that I need to improve the way I arrange my words.

Typography - Week 7

25.2.2016 (Week 7)
Go Yin Nee (300 491 531)
Typography

Lecture
Did not get to attend for today class due to some emergencies.

Task 2 (10%): Ad Expression
You are required in this task to express the headline of a black and white advertisement for Tiger Balm. The ad must express to the type the inherent meaning of the words in context of the Ad.
The copy for the Ad is as follows:

Headline: FEEL THE HEAT!

Copy: Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles.
Logo & Product:











You may use minor graphical elements like lines or dots (if relevant or needed) to aid in the expression of the headline. This is not a visually driven Ad, so do not give undue attention to the product or logo, emphasis is on the headline and copy.
Black and white Press Ad.
Newspaper: TheSun
Size: 128 w x 178 h
Outline around Ad: 0.5 pt stroke width
Mode: Black & White
Marking Criteria: Your work will be judged on whether you have been able to express the meaning or action of the headline through your designs. The designed headline in the type expression task must showcase sensitivity and creativity in the choice of font, its relevancy and its suitability in context of the Ad. It must reflect the inherent meaning of the headline. You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the e-portfolio and your in-class process work. 

Final Outcome

For the headline, I used elephant fonts on words "Feel The" and C.A.Gatistas fonts on words "Heat" as you feel the heat when you applying tiger balm. And so I try to emphasize on the feeling of heat that is why I chose different fonts from other words. Also, C.A.Gatistas fonts look like burning the words, it represent the tiger balm, hot like burning your skin when you apply it. Furthermore, I added a tigerbalm background in order to look more attractive. 

Feedback

Decent work. Save your file as JPAG

Reflection 

Experiences: I experienced some difficulty on arranging my words, the spacing of the whole poster is not good enough. 

Observation: I observed that spacing and arrangement are really important for a poster because it looks neat and attractive with good arrangement. 

Findings: I found that I still need to improve the way I arrange my words and objects. I have lack of practice on arrangement.